Melbourne's Leading & Most In-Demand Personal Training Studio

IIFYM Vs Clean Eating

A calorie is a calorie. 

But in reality, is it? 

The ‘evidence based’ community champion that your only concern for weight loss is a calorie deficit. The opposing camp promotes good nutrition and eating proper food and the rest will take care of itself. 

It’s a hotly contested debate on the internet. 

And with any debate, we have extremes. The If It Fits Your Macros (or IIFYM) extremists believe that concerning yourself  with the quality or health of a food is redundant. As long as your food intake fits into your daily protein, carb, fat and ultimate calorie goals, you’re all set!

The IIFYMers have proven that this can be an effective weight loss strategy for some people. Although it does come with the sacrifice of weighing  everything you consume; leading to potential obsessive behaviours. Not only that, if you are in no way inclined with a food’s health status, what value does one really place on health? Someone searching for optimal would place more regard towards ensuring the foods they eat also pack micro nutrients, not just macro. 

The opposing camp, ‘clean eaters’ are overly concerned with the nutritional status of their foods, to the extent that macronutrient numbers don’t matter. As long as you eat nutritious foods, you’ll stay in shape. But therein lies the trap, too often this camp ascribes to extremes als. Be it the bacon-Keto diet or only eating clean foods with no consideration for calories, this group foregoes much of the enjoyment the food brings… Mum’s homemade lemon slice any one?

But are either of these camps truly promoting health?

A message of macro counting to the general public is somewhat irresponsible; are we expecting everyone to whip out their scales at a restaurant to weigh their meal?

On the other hand, do we expect everyone to stick to rice, broccoli and chicken for every meal of the day, because those foods are classed as ‘clean’?

Common sense tells us that a calorie is not just a calorie, because some foods hold more nutritional value than others. On the flip side, sticking to a small pocket of ‘clean’ foods could lead to a whole world of intolerances and gut issues, not to mention boredom.

So, what’s the answer?

Let’s focus less on cultism and proving who is right. Rather, focus on helping each other live a healthy and fit lifestyle. 

If you have a specific goal in mind, macro counting or a meal plan with quality food will yield better results. For the general population, a great rule of thumb is to eat in moderation, and stick to foods that have been hunted, fished, gathered and plucked.

Would you like to find out more about training and nutrition to reach your optimal? Contact us here [LINK].


Related Posts

You Might Also Like

WE KNOW OUR STUFF.

THAT'S WHY WE'VE BEEN FEATURED IN...

CLIENT TRANSFORMATIONS

YOUR INSPIRATION. OUR MOTIVATION

PERSONAL TRAINING

Before
Lost 8.2% Body Fat
MARCUS
With Marcus’ dedication and hard work, he continued to lose fat until he was sitting at 8% body fat! #shredded!
Before
Lost 9.9% Body Fat
ESA
Before
Lost 6.2 Kg
YI LI
Before
Lost 9.9% Body Fat
JORDAN
Before
Lost 14.7% Body Fat
FRANCEE

WEIGHT LOSS

Before
Lost 6 kilos of Fat
JOSEPH
Unmotivated, lethargic, and having no zest for life. This is where Joseph was at the beginning of his journey with Enterprise Fitn...
Before
Lost 40 kilos
HELEN
I never thought that I could do all these training sessions and movements at the beginning
Before
Lost 44 kilos
JOE
Before
Lost 20 kilos
HOLLY

COMP PREP

Winner of Fitness Overall

Karen

4 X Ms Australia

x3 Arnold Classic Winner

Mark’s expert guidance gave me clarity in my training and showed me the most effective supplements and nutrition for my goals. He pushed ...

Winner of Fitness Overall

Sports Model Divisions

Champion

Rookie 40+ Sports Model

Google Rating
5.0
Based on 459 reviews
js_loader

Download a FREE Chapter of the Enterprise Diet…

The Inside Secrets to Long Term Body Transformation

Get an exclusive look at the Enterprise Diet with a FREE chapter.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

We will only send you awesome stuff

The Enterprise Fitness User Manual

Get an exclusive copy of the Enterprise Fitness User Manual

This field is for validation purposes and should be left unchanged.

We will only send you awesome stuff

3 Biggest Mistakes
Female Competitors Make

Get exclusive access to our video series

This field is for validation purposes and should be left unchanged.

We will only send you awesome stuff

Privacy Policy

Enterprise Fitness – Data collection and privacy policy
Thank you for visiting Enterprise Fitness, located in Richmond, Victoria.
We respect and protect the privacy of our website users and clients.
We act in accordance the Privacy Act 1988 (Cth).
This policy tells you how we collect and use information.

Data Collection

We only collect the Personal Information or additional information necessary to provide the service or goods you require. “Personal Information” means any information from which your identity is known or can be reasonably ascertained.

Website

We do not collect Personal Information about you when you visit our website.
You can use the website without telling us who you are or revealing other Personal Information.

If you send us a contact or feedback form we will collect Personal Information. If you contact us we will collect the email address you nominate and any other identifying information you provide, such as a name or phone number. You consent to us contacting you by providing that Personal Information.

Clients

We also collect Personal Information about you when you commence training with us as a client or when you make a purchase through our website. This may include additional information about you, such as your training history, health etc.

When we collect Personal Information or additional information we will treat it in accordance with our privacy policy.

Privacy policy

Access to your Personal Information or additional information is restricted to staff who need it to provide benefits or services to you.

We train our staff about the importance of confidentiality and maintaining the privacy and security of your information.

We do not share Personal Information with other entities unless you request us to, we ask you first or required by law to share.

We may share anonymised data, such as your server location, with other entities.

We collect this data by using Cookies (which are small files that are stored on your computer or mobile device). We use Cookies to record how many times you have visited our website and which parts of our website you have visited. Cookies can be used to provide you with information that you are interested in. By using our website, you consent to the processing of data about you by Google in the the way described in Google’s Privacy Policy.

If you ask us about an issue that needs to be dealt with by another entity, we will treat your Personal Information confidentially and request any other entity to do the same. We are not responsible for what other entities do however.

How we deal with complaints and requests

You may request access to Personal Information about you that we hold. You may ask us to correct your Personal Information if it is not accurate, up-to-date or incomplete.

You may make a complaint about our handling of your Personal Information.

To protect your privacy, we will require evidence of your identity before we can give you access to information about you or change it.

You can contact us by email, or send your request or complaint to the postal address below. We undertake to respond within 30 days.

If the request or complaint will take longer to resolve, we will provide you with a date by which we expect to respond.

Contact us
Privacy Manager
Enterprise Fitness
381 Swan Street
Richmond Victoria 3121
Australia

Be Part of an Exceptional Team That Transforms Lives Through Industry-Leading Training & Coaching

This field is for validation purposes and should be left unchanged.

We will only send you awesome stuff