Melbourne's Leading & Most In-Demand Personal Training Studio

The Art Of Letting Go…

…No, not of your goals, but of your B.S. (Belief Systems)

Consider this definition:

Choking (v.) – to keep (someone) from breathing by exerting pressure on the windpipe

(from Merriam-Webster Thesaurus)

To draw an analogy:young-woman-choking

Person being choked = you

Person choking you = your B.S.

Air = your goals

As a highly motivated and driven person, you set goals and dream big. You devote your undivided attention and effort to getting things done. You challenge yourself. In short, you’re an over-achiever.

Everyday, you strive to be better than you were yesterday…

But it’s starting to feel suffocating. The same motivating force that keeps you up on your feet and running is also sucking the air out of you.

In other words, you choke.

Choking is a therefore a form of ironic self-sabotage created by your own B.S. – like how you must fit into a pair of size 2 jeans in order to be ‘healthy’, or how you have to feel absolutely wrecked after every workout. Or how you’re “just never good enough”.

You’re not alone. At Enterprise Fitness, #excellence is one of our 5 key values. We strive for the best – both in health and performance. But we also know that the push to achieve and maintain a particular desired goal can often become a source of perceived stress that compromises performance and ensures that the wanted goal is not achieved.

Excellence Personal Training Gym Richmond Melbourne

Nobody is immune to this internal critic – even our best competitors. And while it is necessary to spur growth, it can often wreck havoc in our minds. (If you haven’t already, I recommend reading this post on the illusion of optimal performance).

In fact, many of our Enterprise members – whether they are here for personal training or competitors – have expressed their amazement at the change that the Enterprise team has been able to initiate in their lives, ranging from identity and purpose to beliefs and values. The physical achievements are just an added bonus!

Ready to transform your life and rid yourself of any B.S.? Call us now at 1300 887 143 or email us at [email protected] to discuss your goals!

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Privacy Policy

Enterprise Fitness – Data collection and privacy policy
Thank you for visiting Enterprise Fitness, located in Richmond, Victoria.
We respect and protect the privacy of our website users and clients.
We act in accordance the Privacy Act 1988 (Cth).
This policy tells you how we collect and use information.

Data Collection

We only collect the Personal Information or additional information necessary to provide the service or goods you require. “Personal Information” means any information from which your identity is known or can be reasonably ascertained.


We do not collect Personal Information about you when you visit our website.
You can use the website without telling us who you are or revealing other Personal Information.

If you send us a contact or feedback form we will collect Personal Information. If you contact us we will collect the email address you nominate and any other identifying information you provide, such as a name or phone number. You consent to us contacting you by providing that Personal Information.


We also collect Personal Information about you when you commence training with us as a client or when you make a purchase through our website. This may include additional information about you, such as your training history, health etc.

When we collect Personal Information or additional information we will treat it in accordance with our privacy policy.

Privacy policy

Access to your Personal Information or additional information is restricted to staff who need it to provide benefits or services to you.

We train our staff about the importance of confidentiality and maintaining the privacy and security of your information.

We do not share Personal Information with other entities unless you request us to, we ask you first or required by law to share.

We may share anonymised data, such as your server location, with other entities.

We collect this data by using Cookies (which are small files that are stored on your computer or mobile device). We use Cookies to record how many times you have visited our website and which parts of our website you have visited. Cookies can be used to provide you with information that you are interested in. By using our website, you consent to the processing of data about you by Google in the the way described in Google’s Privacy Policy.

If you ask us about an issue that needs to be dealt with by another entity, we will treat your Personal Information confidentially and request any other entity to do the same. We are not responsible for what other entities do however.

How we deal with complaints and requests

You may request access to Personal Information about you that we hold. You may ask us to correct your Personal Information if it is not accurate, up-to-date or incomplete.

You may make a complaint about our handling of your Personal Information.

To protect your privacy, we will require evidence of your identity before we can give you access to information about you or change it.

You can contact us by email, or send your request or complaint to the postal address below. We undertake to respond within 30 days.

If the request or complaint will take longer to resolve, we will provide you with a date by which we expect to respond.

Contact us
Privacy Manager
Enterprise Fitness
381 Swan Street
Richmond Victoria 3121

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