Melbourne's Leading & Most In-Demand Personal Training Studio

Our Vanity Promotes The Cult Of The ‘Genius’

“Our vanity, our self-love, promotes the cult of the genius. For if we think of genius as something magical, we are not obliged to compare ourselves and find ourselves lacking … To call someone ‘divine’ means: here there is no need to compete.”

– Nietzsche

Do these sound like you:

  • “You’re a natural! I love that!”
  • “Well done! You’re so talented!”
  • “That’s hard. Well, at least you tried!”

These sayings all have one thing in common – they praise/blame something that is beyond our control, such as talent (or lack of it).

In each case, what we don’t see, or choose to ignore, is the effort behind these achievements, because we don’t want to make ourselves look stupid.

It’s our ego trying to protect ourselves from the fact that we just didn’t work hard enough to deserve what we want.

By focusing on talent, we forget that success comes with a pricetag – and that is a hell lot of effort, sweat and tears.

If you’ve read Grit by Angela Duckworth, you’re probably familiar with this concept:

Conclusion: Effort builds skill, and at the same time, effort makes skill productive.

We are often dazzled by stunning achievements –“Gosh, she looks amazing in that bikini!” or “Dayum, he’s deadlifting 3 times my body weight!” – and then immediately attribute it to something beyond our control – “She was born with natural abs” or “He has a short torso and long arms”.

We even call Thomas Edison a ‘genius’ for inventing the light bulb, not a ‘hardworker’ for his 100 000 unsuccessful attempts.

In reality, successful people take more pleasure in making the little things right, than in the effect of the dazzling whole.

Sure, medals come in handy when you’re in a bragging mood, but it’s the chase, as much as the capture, that is gratifying.

Here at Enterprise Fitness, our wall of fame is constantly growing but that does not mean we are complacent. In fact, we’re constantly learning and have had a quite few seminars and courses recently. To name a few:

  • Tony Doherty’s presentation to the Wolfpack
  • Muscle Testing by Mark Ottobre
  • Health and Nutrition Course with Clean Health Fitness Institute, and
  • Mark’s very own Professional Mastery Course this past weekend!

Our members always come first, and we’re constantly improving ourselves in order to deliver the best for them!

So if you’re looking to improve your overall health, we’re here for you.

If you’re looking to compete, we’re here for you too.

If you’re a personal trainer looking to help your clients achieve better results and grow your business, we’re also here for you!

What are you waiting for? Call us at 1300 887 143 or email us at [email protected] today.

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Privacy Policy

Enterprise Fitness – Data collection and privacy policy
Thank you for visiting Enterprise Fitness, located in Richmond, Victoria.
We respect and protect the privacy of our website users and clients.
We act in accordance the Privacy Act 1988 (Cth).
This policy tells you how we collect and use information.

Data Collection

We only collect the Personal Information or additional information necessary to provide the service or goods you require. “Personal Information” means any information from which your identity is known or can be reasonably ascertained.


We do not collect Personal Information about you when you visit our website.
You can use the website without telling us who you are or revealing other Personal Information.

If you send us a contact or feedback form we will collect Personal Information. If you contact us we will collect the email address you nominate and any other identifying information you provide, such as a name or phone number. You consent to us contacting you by providing that Personal Information.


We also collect Personal Information about you when you commence training with us as a client or when you make a purchase through our website. This may include additional information about you, such as your training history, health etc.

When we collect Personal Information or additional information we will treat it in accordance with our privacy policy.

Privacy policy

Access to your Personal Information or additional information is restricted to staff who need it to provide benefits or services to you.

We train our staff about the importance of confidentiality and maintaining the privacy and security of your information.

We do not share Personal Information with other entities unless you request us to, we ask you first or required by law to share.

We may share anonymised data, such as your server location, with other entities.

We collect this data by using Cookies (which are small files that are stored on your computer or mobile device). We use Cookies to record how many times you have visited our website and which parts of our website you have visited. Cookies can be used to provide you with information that you are interested in. By using our website, you consent to the processing of data about you by Google in the the way described in Google’s Privacy Policy.

If you ask us about an issue that needs to be dealt with by another entity, we will treat your Personal Information confidentially and request any other entity to do the same. We are not responsible for what other entities do however.

How we deal with complaints and requests

You may request access to Personal Information about you that we hold. You may ask us to correct your Personal Information if it is not accurate, up-to-date or incomplete.

You may make a complaint about our handling of your Personal Information.

To protect your privacy, we will require evidence of your identity before we can give you access to information about you or change it.

You can contact us by email, or send your request or complaint to the postal address below. We undertake to respond within 30 days.

If the request or complaint will take longer to resolve, we will provide you with a date by which we expect to respond.

Contact us
Privacy Manager
Enterprise Fitness
381 Swan Street
Richmond Victoria 3121

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