Meet Jordan,
Body weight: 98kg – 86kg
Body fat: 18.4% – 8.3% / 179mm – 83mm
ย Timeframe: Oct 2021 – Sep 2022
Clientโs initial goal: Jordan wanted to compete from Day 1, so we committed to ICN Menโs Physique Season B Oct โ22 and devised a 12-month plan to achieve this goal.

This involved reducing his body fat initially and improving his movement quality to reveal his existing muscle mass from a physique standpoint, create a better physiological environment conducive for optimising muscle growth, and establish good movement quality in the gym and address previous injuries. This set the groundwork for the โbuildingโ phase which followed; a dedicated multi-month period to build the Menโs Physique. During this phase, we focused on building his food and performance across various lifts. 4 months out we began our dieting phase, where we gradually reduced his body fat (and continue to, at the moment of writing) until we reach stage-level conditioning.

