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Why Do Diets Fail?

Why traditional diets don’t work, setting process driven goals and how you can leverage your beliefs and personal values for lasting success. 

The eventual moment of frustration, despair and exhaustion lurks in the shadows, hunting its victims. It waits for the perfect time to strike and… POW! Those crackers, cheese puffs and bottles of wine are gone. The moment never asked you if you were following the Keto diet, calorie counting or fasting. This beast finds you when you’re at your weakest and attacks without discrimination.

When you diet, you know this day is coming. You look forward to the moment when your 12-week challenge is up or plan that one night when you will make exceptions to your painfully strict diet regime.

The very word ‘diet’ implies a temporary fix. So many people choose this crude tool because it addresses short-term fat-loss needs. A phase of determined dieting works if you need a short-term result like being in shape for a photoshoot, event or fitness competition. But like high-school puppy love, the results never last.

If you’re like the majority of people, you don’t need another diet or even a better diet to get in shape. Instead, you need to learn and develop daily practices. Those practices become habits, those habits form patterns, and predictable patterns create long-term sustainable results. Practices, habits and patterns function seamlessly when held in place by an overarching philosophy for life. Then, if you do want to diet for an event, photoshoot or competition, doing so will help you refine your daily nutritional practices.

The impact of following a ‘diet’ is not to be understated. Dieting impacts your physical appearance, your cognitive function and penetrates your day-to-day life, colouring your schedule with either lack-lustre energy or constant thoughts of Friday night pizzas. Any diet or dietary lifestyle choice ultimately affects how you live, positively or negatively.

The more severe the diet, the more constraints you place on yourself. The more inconsistent your diet is with your internal beliefs, the more conscious you become of your diet and the harder it is to follow.

Willpower is often thought of as an endless resource you can continuously tap into. It’s not. We all have a finite number of daily willpower points. If you use yours up just to follow your diet, the rest of your life is placed on hold and suffers. Think of willpower like your phone battery. You can very easily use up your phone’s battery watching nonsensical videos. If you’re not careful, your phone can be out of juice when it comes time to send an important message or make a call.

I’ve known many fitness models and physique competitors willing to expend all their energy and concentration to look a certain way. Even they get tired and go off the rails, consuming all the foods they used willpower to avoid. They end up as fatty-puffy versions of their former selves, never being able to return to the world of physique competitions or dare to be in front of a camera without layers of clothing hiding their personal shame. It’s heart-breaking but can be avoided with education and some tweaks to nutrition and health.

The fields of health, fitness and nutrition are full of sound bites from the media and know-nothing influencers who present short-term fixes to what will always be a long-term problem. No amount of quick fixes will ever be adequate to solve a problem that will be with you until the end of your days; your health and fitness.

Here at Enterprise we help thousands of people transforming their lives. Are you ready to jump start your fitness journey?

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Privacy Policy

Enterprise Fitness – Data collection and privacy policy
Thank you for visiting Enterprise Fitness, located in Richmond, Victoria.
We respect and protect the privacy of our website users and clients.
We act in accordance the Privacy Act 1988 (Cth).
This policy tells you how we collect and use information.

Data Collection

We only collect the Personal Information or additional information necessary to provide the service or goods you require. “Personal Information” means any information from which your identity is known or can be reasonably ascertained.


We do not collect Personal Information about you when you visit our website.
You can use the website without telling us who you are or revealing other Personal Information.

If you send us a contact or feedback form we will collect Personal Information. If you contact us we will collect the email address you nominate and any other identifying information you provide, such as a name or phone number. You consent to us contacting you by providing that Personal Information.


We also collect Personal Information about you when you commence training with us as a client or when you make a purchase through our website. This may include additional information about you, such as your training history, health etc.

When we collect Personal Information or additional information we will treat it in accordance with our privacy policy.

Privacy policy

Access to your Personal Information or additional information is restricted to staff who need it to provide benefits or services to you.

We train our staff about the importance of confidentiality and maintaining the privacy and security of your information.

We do not share Personal Information with other entities unless you request us to, we ask you first or required by law to share.

We may share anonymised data, such as your server location, with other entities.

We collect this data by using Cookies (which are small files that are stored on your computer or mobile device). We use Cookies to record how many times you have visited our website and which parts of our website you have visited. Cookies can be used to provide you with information that you are interested in. By using our website, you consent to the processing of data about you by Google in the the way described in Google’s Privacy Policy.

If you ask us about an issue that needs to be dealt with by another entity, we will treat your Personal Information confidentially and request any other entity to do the same. We are not responsible for what other entities do however.

How we deal with complaints and requests

You may request access to Personal Information about you that we hold. You may ask us to correct your Personal Information if it is not accurate, up-to-date or incomplete.

You may make a complaint about our handling of your Personal Information.

To protect your privacy, we will require evidence of your identity before we can give you access to information about you or change it.

You can contact us by email, or send your request or complaint to the postal address below. We undertake to respond within 30 days.

If the request or complaint will take longer to resolve, we will provide you with a date by which we expect to respond.

Contact us
Privacy Manager
Enterprise Fitness
381 Swan Street
Richmond Victoria 3121

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