Melbourne's Leading & Most In-Demand Personal Training Studio

An Intellectual Look at Training for Longevity

*****Enterprise Fitness Podcast Episode 7 is LIVE

Alexander Juan Antonio Cortes

Alexander Cortes Enterprise Podcast

Alex’s professional aspirations in high school were to be professional ballet dancer. He attended San Francisco State University from 2007-2010 in an attempt to fulfill his dreams, but during that period he ruptured his left hamstring tendon and then broke his foot a year later. Being incapable of walking without a cane, the possibilities for a professional career in dancing was very slim.

Dishearted, he began reading Dave Tate’s book, “Under the Bar.” Inspired, he made a choice that he would never be weak again and so he became self educated in rehabilitation and found a new career in personal training. In 2009, his first gym job was as a glorified circuit instructor and fitness counselor at a 24 Hour Fitness Fit-Lite (now defunct).

His professional career has taken him all around the world, meeting several phenomenal coaches and trainers. Coming from a non-traditional athletic background, with a degree in Dance Choreography, Alexander is an intense study of the psychology and science of how and why we train. He has trained hundreds of clients as a personal trainer since 2009. In addition to training clients in-person he also coaches online with John Meadows of the Mountain Dog team and writes for EliteFTS along with his own blog.

To discover more about Alex’s amazing transformation, listen to Episode 7 of the Enterprise Podcast on iTunes where Alex and Reece chat candidly.
You can download the podcast for free on iTunes
here. Don’t forget to leave us a review!

In this interview Alex explains:

  • The 3 most important aspects of Hypertrophy
  • Programming to achieve fat loss and improved body composition
  • The differences between programming for male and female clients
  • How to properly program rest time and deloads to yield better results
  • The biomechanics of personal training

Keep an eye out for Podcasts coming soon…

  • Program Periodisation Expert – Stephane Cazeault
  • Mark and Reece @RealTalk – Training, Lies and Reece Jokes

New to the show?
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Privacy Policy

Enterprise Fitness – Data collection and privacy policy
Thank you for visiting Enterprise Fitness, located in Richmond, Victoria.
We respect and protect the privacy of our website users and clients.
We act in accordance the Privacy Act 1988 (Cth).
This policy tells you how we collect and use information.

Data Collection

We only collect the Personal Information or additional information necessary to provide the service or goods you require. “Personal Information” means any information from which your identity is known or can be reasonably ascertained.


We do not collect Personal Information about you when you visit our website.
You can use the website without telling us who you are or revealing other Personal Information.

If you send us a contact or feedback form we will collect Personal Information. If you contact us we will collect the email address you nominate and any other identifying information you provide, such as a name or phone number. You consent to us contacting you by providing that Personal Information.


We also collect Personal Information about you when you commence training with us as a client or when you make a purchase through our website. This may include additional information about you, such as your training history, health etc.

When we collect Personal Information or additional information we will treat it in accordance with our privacy policy.

Privacy policy

Access to your Personal Information or additional information is restricted to staff who need it to provide benefits or services to you.

We train our staff about the importance of confidentiality and maintaining the privacy and security of your information.

We do not share Personal Information with other entities unless you request us to, we ask you first or required by law to share.

We may share anonymised data, such as your server location, with other entities.

We collect this data by using Cookies (which are small files that are stored on your computer or mobile device). We use Cookies to record how many times you have visited our website and which parts of our website you have visited. Cookies can be used to provide you with information that you are interested in. By using our website, you consent to the processing of data about you by Google in the the way described in Google’s Privacy Policy.

If you ask us about an issue that needs to be dealt with by another entity, we will treat your Personal Information confidentially and request any other entity to do the same. We are not responsible for what other entities do however.

How we deal with complaints and requests

You may request access to Personal Information about you that we hold. You may ask us to correct your Personal Information if it is not accurate, up-to-date or incomplete.

You may make a complaint about our handling of your Personal Information.

To protect your privacy, we will require evidence of your identity before we can give you access to information about you or change it.

You can contact us by email, or send your request or complaint to the postal address below. We undertake to respond within 30 days.

If the request or complaint will take longer to resolve, we will provide you with a date by which we expect to respond.

Contact us
Privacy Manager
Enterprise Fitness
381 Swan Street
Richmond Victoria 3121

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