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Discipline and Diets

Discipline and Diets

The balance of freedom and disciple around your nutrition

By Mark Ottobre, owner and founder Enterprise Fitness
We’ve all been there, at least metaphorically. We’re driving home from the end of a big day, going maybe just a little too fast to see the bed of nails on the road. We swerve, but ‘POP!” One of our tires goes out. As we pull over to the side of road to survey the damage, our sanity escapes us, expelling out like the air once trapped in that punctured tire. So we do what any once rational person would do in that situation – we slash the other three. Hours later, once we have returned from the descent into madness, we finally decide to call the tow truck guy, to which we sheepishly announce, having not one, but four flat tires!
In coaching, this is what is called flat-tire syndrome, commonly known as the ‘What-the-hell’ effect in psychologyand it’s a real killer of fitness, weight-loss and physique dreams.
It’s probably not that hard to picture either. You’ve been sticking to your diet all week, weighing and timing everything just perfectly. Then you decide to have ‘just one’, which turns into two, which quickly turns into four, which turns into the packet which turns into, ‘I wonder what else I’ve got in the cupboard?’ As the potato chip company Pringle’s aptly conned the catch phrase, “once you pop, you can’t stop.” 
What flat-tire syndrome points out is how nonsensical it is to be completely deflated by just one diet slip-up. No one in their right mind would slash an additionally three tires from puncturing one. As such, body composition progress does not need to be completely undone with a momentary deviation from your plan. So why do we feel that compulsion to slash the wheels of our nutritional progress?
The problem is two fold: it’s both a problem of our physiology and psychology.
The harder we diet, the more of a physiological hole we create. If our plans are too low in calories, have the wrong ratios of macronutrients or a missing vital micronutrients, our cravings will be strong and constant. Furthermore, if we select foods that have been designed to hijack our appetite and control, it’s game over. Once we give in to that soft and creamy tub of ice-cream, our physiology shoots off numerous responses. Neurotransmitters dopamine and serotonin are released, soaking our brains in the reward-and feel-good chemicals. Blood sugar spikes, which in turn releases insulin which makes us feel sleepy. The appetite satiety hormone leptin gets down-regulated while the appetite hunger hormone, Ghrelin gets up-regulated. It’s a chemical cocktail for a good time with you and whatever snacks remain in your cupboard, freezer or fridge. It would be hyperbole to say it’s like a drug-addict looking for a hit; however, it’s like a drug addict looking for a hit.
This is why it’s imperative that the nutrition plan you follow is sound so you don’t under-eat. The compulsive consumption frenzy does not exist when you’re following the right plan, even during a calorie deficit if the plan is put together with sound principles. But it’s not just our psychology that we have to contend with. Once we open the flood gates of the deep-fried, salt and vinegar corn chips, it’s easy for our mind to play tricks on us. We utter sentences like ‘it’s just one’, ‘the diet starts Monday’, or ‘may as well now and get it out of my system now’.
This is why we should all have a plan around our nutrition and training. It was retired Navy SEAL, Jocko Willink, who said ‘discipline equals freedom’. In fact, discipline gives you the ultimate freedom of choice, like sticking to your plan Monday through to Friday and having that scheduled burger and chips Saturday night – and actually enjoying it. All the while you find yourself waking up leaner the next day. Many would believe this to be impossible. It’s not only possible; it can be your new normal, but the price you pay for it is with the discipline of sticking to a plan. You can pay for indulgence with discipline or guilt, but you can only choose one.

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Privacy Policy

Enterprise Fitness – Data collection and privacy policy
Thank you for visiting Enterprise Fitness, located in Richmond, Victoria.
We respect and protect the privacy of our website users and clients.
We act in accordance the Privacy Act 1988 (Cth).
This policy tells you how we collect and use information.

Data Collection

We only collect the Personal Information or additional information necessary to provide the service or goods you require. “Personal Information” means any information from which your identity is known or can be reasonably ascertained.


We do not collect Personal Information about you when you visit our website.
You can use the website without telling us who you are or revealing other Personal Information.

If you send us a contact or feedback form we will collect Personal Information. If you contact us we will collect the email address you nominate and any other identifying information you provide, such as a name or phone number. You consent to us contacting you by providing that Personal Information.


We also collect Personal Information about you when you commence training with us as a client or when you make a purchase through our website. This may include additional information about you, such as your training history, health etc.

When we collect Personal Information or additional information we will treat it in accordance with our privacy policy.

Privacy policy

Access to your Personal Information or additional information is restricted to staff who need it to provide benefits or services to you.

We train our staff about the importance of confidentiality and maintaining the privacy and security of your information.

We do not share Personal Information with other entities unless you request us to, we ask you first or required by law to share.

We may share anonymised data, such as your server location, with other entities.

We collect this data by using Cookies (which are small files that are stored on your computer or mobile device). We use Cookies to record how many times you have visited our website and which parts of our website you have visited. Cookies can be used to provide you with information that you are interested in. By using our website, you consent to the processing of data about you by Google in the the way described in Google’s Privacy Policy.

If you ask us about an issue that needs to be dealt with by another entity, we will treat your Personal Information confidentially and request any other entity to do the same. We are not responsible for what other entities do however.

How we deal with complaints and requests

You may request access to Personal Information about you that we hold. You may ask us to correct your Personal Information if it is not accurate, up-to-date or incomplete.

You may make a complaint about our handling of your Personal Information.

To protect your privacy, we will require evidence of your identity before we can give you access to information about you or change it.

You can contact us by email, or send your request or complaint to the postal address below. We undertake to respond within 30 days.

If the request or complaint will take longer to resolve, we will provide you with a date by which we expect to respond.

Contact us
Privacy Manager
Enterprise Fitness
381 Swan Street
Richmond Victoria 3121

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