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The Pygmalion Effect

The Pygmalion Effect – Act As If

By Mark Ottobre – Enterprise Fitness Owner and Founder  

One of my secrets weapons to training champions is to treat all clients as champions. From how hard I’d train them to how seriously I took their questions on the simple things. I would always make a point to speak as if their goal is only a matter of time. 
As a trainer and coach, this has always made sense to do. I wanted my clients to get results and figured, the more seriously I took their goals, the more seriously they would too. Years into my career, I learnt that there was actually a psychological phenomenon for this called The Pygmalion Effect.
The pygmalion effect refers to situations where the teacher or coaches’ expectations of a student, client or athlete’s performance becomes a fulfilling prophecy; students perform better or worse than other students based on the way their teacher or coach expects them to perform (1), (2).

So how does this apply to you?

See yourself as the person who can win and achieve your goals, because usually, they are the only ones that do. Most people play the game of life just wanting not to lose.
If you want to be a champion in any endeavour, you need to play to win. Playing to win means you take responsibility, you stop looking for shortcuts and take on the identity of someone who can win. Diets and quick fixes are by nature temporary and short-lived – the path for those playing not to lose. To be a winner in health and fitness, adopt a permanent mindset.
I encourage all clients to live by this simple affirmation: I’m a healthy person, who eats healthy foods that build and nourish my body. In that, there is no end date, and it’s the beginning of acting as if your goal has already been achieved.

1. Weaver, J., Filson Moses, J., & Snyder, M. (2016). Self-fulfilling prophecies in ability settings. The Journal of social psychology, 156(2), 179-189. Available at: https://

2. Boser, U., Wilhelm, M., & Hanna, R. (2014). The Power of the Pygmalion Effect: Teachers’ Expectations Strongly Predict College Completion. Center for American Progress. Available at:

If you would like to work with one of our professional coaches to improve your performance and achieve your goals faster, reach out today.

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Privacy Policy

Enterprise Fitness – Data collection and privacy policy
Thank you for visiting Enterprise Fitness, located in Richmond, Victoria.
We respect and protect the privacy of our website users and clients.
We act in accordance the Privacy Act 1988 (Cth).
This policy tells you how we collect and use information.

Data Collection

We only collect the Personal Information or additional information necessary to provide the service or goods you require. “Personal Information” means any information from which your identity is known or can be reasonably ascertained.


We do not collect Personal Information about you when you visit our website.
You can use the website without telling us who you are or revealing other Personal Information.

If you send us a contact or feedback form we will collect Personal Information. If you contact us we will collect the email address you nominate and any other identifying information you provide, such as a name or phone number. You consent to us contacting you by providing that Personal Information.


We also collect Personal Information about you when you commence training with us as a client or when you make a purchase through our website. This may include additional information about you, such as your training history, health etc.

When we collect Personal Information or additional information we will treat it in accordance with our privacy policy.

Privacy policy

Access to your Personal Information or additional information is restricted to staff who need it to provide benefits or services to you.

We train our staff about the importance of confidentiality and maintaining the privacy and security of your information.

We do not share Personal Information with other entities unless you request us to, we ask you first or required by law to share.

We may share anonymised data, such as your server location, with other entities.

We collect this data by using Cookies (which are small files that are stored on your computer or mobile device). We use Cookies to record how many times you have visited our website and which parts of our website you have visited. Cookies can be used to provide you with information that you are interested in. By using our website, you consent to the processing of data about you by Google in the the way described in Google’s Privacy Policy.

If you ask us about an issue that needs to be dealt with by another entity, we will treat your Personal Information confidentially and request any other entity to do the same. We are not responsible for what other entities do however.

How we deal with complaints and requests

You may request access to Personal Information about you that we hold. You may ask us to correct your Personal Information if it is not accurate, up-to-date or incomplete.

You may make a complaint about our handling of your Personal Information.

To protect your privacy, we will require evidence of your identity before we can give you access to information about you or change it.

You can contact us by email, or send your request or complaint to the postal address below. We undertake to respond within 30 days.

If the request or complaint will take longer to resolve, we will provide you with a date by which we expect to respond.

Contact us
Privacy Manager
Enterprise Fitness
381 Swan Street
Richmond Victoria 3121

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