The Future of Facebook Marketing | Melbourne Personal Trainers

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The Perfect Preparation for Your Facebook Marketing in 2021

In this episode of The Wolf’s Den, Mark Ottobre switches gears from nutrition and training to talking business with Ben Simkin. Ben, named the number #1 Facebook marketer by the Huffington Post and known by his peers as the Kingpin. Mark’s Wolfpack students join in for a rapid-fire Q&A to get specifics on social media marketing and strategy for coaches and trainers.

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If YouTube isn’t your thing then listen to it on Soundcloud below!

Wolf’s Den by Enterprise Fitness · Future of Facebook Marketing with Ben Simkin | The Wolfs Den

Make sure to have a notepad ready for this one!

Wolf’s Den by Enterprise Fitness · Future of Facebook Marketing with Ben Simkin | The Wolfs Den

ABout the author

My name is Mark Ottobre and I’ve been a personal trainer for almost 20 years.

Over that time, I’ve built my own PT studio, Enterprise Fitness using my in-the-trenches knowledge and experience. I’ve authored a book on training and nutrition. I’ve competed in Strongman and bodybuilding and helped 10,000 clients transform their bodies. When I’m not congratulating my team on transforming another client’s life, I’m teaching our methods to trainers and clients alike on my YouTube channel and podcast.

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CLIENT TRANSFORMATIONS

YOUR INSPIRATION. OUR MOTIVATION

PERSONAL TRAINING

Before

Lost 8.2% Body Fat

MARCUS

With Marcus’ dedication and hard work, he continued to lose fat until he was sitting at 8% body fat! #shredded!

Before

Lost 9.9% Body Fat

ESA

Before

Lost 6.2 Kg

YI LI

Before

Lost 9.9% Body Fat

JORDAN

Before

Lost 14.7% Body Fat

FRANCEE

WEIGHT LOSS

Before

Lost 6 kilos of Fat

JOSEPH

Unmotivated, lethargic, and having no zest for life. This is where Joseph was at the beginning of his journey with Enterprise Fitn...

Before

Lost 40 kilos

HELEN

I never thought that I could do all these training sessions and movements at the beginning

Before

Lost 44 kilos

JOE

Before

Lost 20 kilos

HOLLY

COMP PREP

Winner of Fitness Overall

Karen

4 X Ms Australia

x3 Arnold Classic Winner

Mark’s expert guidance gave me clarity in my training and showed me the most effective supplements and nutrition for my goals. He pushed ...

Winner of Fitness Overall

Sports Model Divisions

Champion

Rookie 40+ Sports Model

WE KNOW OUR STUFF.

THAT'S WHY WE'VE BEEN FEATURED IN...

Google Rating

5.0

Based on 465 reviews

Enterprise Fitness

5.0

review us on See all reviews

1734861323

Sometimes you can get a lot more done with teamwork. Coach K at Enterprise has 100% supercharged my fitness progress.I wasn't expecting miracles when I walked in three months ago. I already have a long history with working out, and I've made steady progress on my own. But training by yourself is hard, especially when you have a lot of other stuff going on in your life. I figured it might be good to have some help.I was super impressed by the thoroughness of the process. K asked about my goals and existing habits and put together exercise and nutrition plans that built on what I'd done in the past. He took the time to explain the 'whys' behind my plan and helped me target the areas I was missing. He was patient and encouraging, but never condescending. The gym has a really good vibe, with people of all fitness levels made to feel welcome.In the 12 weeks I've been at Enterprise, I've lost 3-4% bodyfat and put on so much muscle that my family and coworkers have started commenting on the 'guns' (my 2yo niece wanted to poke my biceps, which was cute.)Even if you're experienced in the gym, don't underestimate how powerful it is to have a good coach! I've never worked so hard in my life, but it feels much easier because I'm not doing it alone.

1733788172

Just completed a 12 week course with Hugh and I am so grateful for the experience. I was a gym newbie and self conscious starting out but Hugh gave me the confidence not only to take up space in the gym but also to pursue other forms of exercise and sport, giving me the push I needed to live more actively. I progressively lost weight when I followed the easy meal plan, and felt stronger every week. Hugh was fantastic at balancing firm encouragement with astute critique and positive reinforcement. On top of that Hugh managed to create an atmosphere of fun that made every session so enjoyable - couldn't recommend enough.

1733778773

The team at Enterprise Fitness are phenomenal and I couldn’t recommend their services more.They provide in depth work out plans and nutritional advice which is personally tailored to your dietaries and personal preferences.Shane in particular has been fantastic and has motivated me every step of the way always making himself available to answer my many questions on diet and exercise.You won’t regret training with these guys!

Chris Butterworth

1733287190

I've trained all my life but had started to suffer from regular injuries and hadn't made any real progress in years. In the last 9 months training with Jason I've gone from 25% body fat to <14% and lean mass has increased from 58.5kg to 62kg. I'm probably in the best shape I've ever been.It's been a case of train smarter, not harder. The advice and accountability along the way has had a massive impact on my overall fitness.My diet is more consistent and enjoyable. I'm getting better overall nutrition, and I haven't had a training injury since I started. It's probably added years to my life and given me knowledge I can apply to my training and nutrition for the rest of my life. I wish I'd started sooner.

1733255574

I just completed the six-week split course (2 sessions per week) and have lost 7 kilos. I’ve never been this excited to hit the gym. The environment was incredibly welcoming, and the support from everyone was amazing. My trainers were Hugh and Kai— I truly feel spoiled. Kai is tough but super knowledgeable, while Hugh is strict yet patient, always keeping me accountable with my food plan.Big thanks to the entire Enterprise team!

1733096041

Lewis has been my personal trainer for years, and I can confidently say he’s the best in the business! His professionalism and wealth of knowledge are unmatched, and he has been instrumental in strengthening my body and improving my overall fitness. Lewis genuinely listens to your concerns and adjusts each session to your needs, knowing exactly when to push you to achieve more and when to take a step back.His approach is not only about physical fitness but also about fostering confidence and resilience. I always leave our sessions feeling stronger, both physically and mentally. Lewis is incredibly accommodating, making it easy to stay consistent no matter how busy life gets.The entire team at Enterprise is fantastic—warm, supportive, and always creating an uplifting environment. Every visit is not just a workout; it’s an experience that leaves you smiling and motivated to keep going. If you’re looking for a trainer who truly cares about your progress and well-being, Lewis is the one! Highly recommended!

1732958565

1732856271

My PT was Hugh Stebbing and he was a great trainer who was willing to answer all my question and if he didn’t know the answer would chase others to find it out. His communication and service was impeccable and he helped me lose a 12kg within only a few weeks!10/10 would recommend.

1732706202

Highly knowable staff who are a delight to train with. If you are looking for trainers that are more interested and invested in your training technique and results rather than their reflection in the mirror then this place is for you!

1732666376

1732443757

Can’t recommend these legends enough - Al’s support and coaching through my journey at Enterprise has been absolutely life changing for me, he met me where i was at each week and I wouldn’t be where i’m at now without his help; now consistently exercising, eating regularly and motivated. thank you!

1731710272

I just wanted to say a huge thank you to Al for everything you've done for me over the past year. You've been so much more than just a trainer—you’ve been a friend, a therapist, and someone who's always had my back. Your support, encouragement, and expertise have made a huge impact on my fitness journey. I’m incredibly grateful for all the times you pushed me, believed in me, and helped me grow.

1731196632

Training at Enterprise was a fantastic experience right from induction to my last session. The program was tailored to my goals and objectives and I loved how engaging my trainer Shane was throughout the process.The 12 week program equipped me with the fundamentals I need to confidently understand my body, nutrition and workouts, which I am able to apply beyond the program itself.Shane kept me accountable, motivated and his guidance during each session has been invaluable and I would easily recommend him for anyone considering joining.

1730946848

Tom Peacock, my personal training specialistconsistent full attentions and evaluationsshowing empathy and his faith in his clientwill keep his words with no doubtcreating safe environment to train hardereffective exercise explanations and demonstrationssmart analyser, problem solving, fine-tuning skills when facing any forms of obstacles in clientsprofessional but still cool vibesmaking it possible to gain beyond the original physical goalsEnterprise Fitness in Cobalt Blue with Indigo colored building, warm "Brownie" colored bricks inside makes this studio even more outstanding too :)

1729581456

Great team , they really focus on individual goals and motivation. I had a previous injury before , and Shane is focusing on the Rehabilitation of the muscle. Highly recommend 🙏🏽

1727849208

Been with Enterprise for two years. Al is professional and commited. Safe and supportive environment for training. Would definitely recommend this place!!

Kathleen Maltzahn

1726783043

I rarely do these sort of reviews, but I’m so grateful to Tom Peacock and Enterprise. I was struggling with injuries that were stopping me being as active as I wanted, but Tom’s helped me get back to training safely and enjoy it. I’ve been so impressed by his expertise - he’s such a skilful and encouraging trainer. Enterprise’s approach to food and training has worked wonderfully well for me, and I love training there.

1726470997

Enterprise fitness has been a life changing experience for me. My personal trainer Kirtanraj Gunarajah and my nutrition coach Aldryl Enriquez Miel did an amazing job in educating, training and keeping me focused and motivated. Especially Kirtanraj (Kay) was absolutely a legend in pushing me to my limits, keeping me accountable and also with mental support you need when your body is going through the stress of losing weight. The Enterprise plan was extremely well thought out and the structure they provided was commendable. I loved every second of my fitness journey. The best part is that they actually worked on my identity building which means I am still able to stick to healthy eating and physical training habits. In 12 weeks, I went from 103.6kg to 94.0kg. A big thanks to Mark, Hem, Kay, Al and all the other trainers and admins. 100% recommended for anyone who needs help and want to get fit.

Jahanzeb Hassan

1725655701

I believe what they are doing is amazing - it’s more like rehab. I went for weight loss and had steady loss of 1 kg per week. Shane was my coach and does his job. He pushes you when it’s time and understands your body.Yes you get trainers everywhere but they have fine tuned the fitness game to the next level. The knowledge is amazing. The system they have, works, I went for weight loss and worked 100 %. Highly recommended. Top quality stuff

Danni Turkington

1725612605

You know when you meet people who are truly excellent at what they do - you just have to give the credit that’s deserved. So heres to my trainers, Hugh and Al, you gentlemen are absolutely brilliant. I’ve seen more results in my fitness these past 12 weeks than I have 2 years.You both push me and hold me accountable in a well balanced and professional manner.Hugh, has such an amazingly welcoming demeanour about him - making me especially comfortable in the gym and confident in my abilities. He is so attentive to your needs and wants. Super professional while still being able to have a great chat, he’s got a cracker personality. Top quality trainer.Al, really makes me reflect on my choices and he’s phenomenal at analysing how my life choices affect my overall health and fitness wellbeing. He’s fantastic at explaining movements and the reasoning behind.So glad I’m working alongside you fellas.So glad I found Enterprise Fitness - lots of astounding and positive influences to be surrounded with.

Peter Andreadis

1724922361

I can't recommend Enterprise Fitness any higher. As someone who was initially anxious about joining a gym, I felt immediately welcomed and supported. The studio has a fantastic atmosphere and top-notch equipment.What sets Enterprise apart are the fantastic coaches. I was lucky enough to have Coaches K & Jazz throughout my initial 12 weeks, and could not be happier. They both took the time to explain everything I was unsure about in great detail, ensuring I left each session with a great workout and newfound knowledge.I've achieved results I never would have imagined achieving on my own, and i can't thank Jazz & K enough for their guidance, support & enthusiasm.If you are considering a PT, I would look no further.

1724656458

Could not recommend Enterprise Fitness or Hugh enough! Hugh helped me to hit all my targets in three months and always felt supported and encouraged along the way. Hugh helped me with realistic ways to hit my goals which allowed me to enjoy the process. Love the new space they have and looking forward to hitting the next set of goals when I am back from my trip!

1724148068

Jason was my trainer at EF. I took part in the program for six months. Definitely world class gym and training program. Next level professional, they cover everything including diet, weight loss,how to increase muscle mass in the most effective way and troubleshooting problems. The trainer is available to ask questions whenever you need,I found this extremely useful. Jason was very patient, understanding, knowledgeable and fun to work with. The gym is a great friendly environment and not intimidating at all like some gyms. You are given everything you need to make the necessary changes,it’s all taken care of. Highly recommend!

1722934637

I have only great things to say about my experience at Enterprise Fitness and it’s all thanks to my trainers Jason and Shane.From day one, they were extremely knowledgeable and informative about the process and how to achieve my goals. Immediately the results spoke for themselves and it was the first time I’d ever had such success. I’ve never felt stronger, fitter and healthier. I’m confidently setting goals I never thought achievable before.They were always quick to respond to queries and flexible when I had clashes with work etc. I was able to train 3 times a week consistently for 6 months thanks to this.I’ve moved cities and that’s the only reason I had to end my time at EF but I highly recommend it! I’ll be taking everything I learned from nutrition to strength training with me.Thanks so much Jason and Shane!! And a special shout out to Heming who helped answer all my questions about the process when I first enquired.

Fernando Pinheiro

1722749103

I had an excellent 12-week experience at Enterprise Fitness. The standout feature of this gym is their highly professional and attentive trainers. I worked with Jazz and Kai, who were exceptional in their approach.What impressed me most was the level of customisation in each session. The trainers took the time to understand my needs and goals, tailoring every workout to my specific requirements.Unfortunately, I've had to discontinue my membership due to relocation - the gym is now too far from my new home. However, if distance weren't an issue, I would definitely continue training here.

1722591726

My time at enterprise fitness has been amazing, my trainer was Kistanraj. I absolutely recommend him to everyone, if you’re a beginner intermediate or professional and all of the above. He worksdiligently at what he does he doesn’t disappoint,He takes everything into consideration (your life outside of the gym and in the gym) please ask him as many question as you want. He will give you an in-depth answer on how to tackle this problem down or how to work around it and prevent it from happening again also scientific based answers and solution. He’s also your friends well, If you do have any personal problems, you can always talk to him about it because he’s been there done that. And one more thing that I would like to say, he will push you through your breaking point and all of your sessions will be worthwhile.

1722286590

I really enjoyed my 12 week program with Enterprise. From the get go I felt In good hands with the team and I was impressed by their in depth knowledge on the body and their attention to detail on my specific needs and goals. Kirtanraj was my coach and I could not recommend him more. He is an awesome coach with a great deal of experience and knowledge, and great person to be around as well.

1721706776

I have really enjoyed my experience at Enterprise Fitness. I am trained by James, who has been a massive help in my fitness journey. He patiently worked through my weaknesses with me, which has now progressed into bigger movements, which is just what I was looking for when I first wanted a personal trainer. James has a background in sports, making it easy for me to relate to him, and he has helped me immensely in working through specific things I wanted to improve. I would recommend this place to people who are keen to fully commit to their fitness goals.

1721608710

Great studio with extensive selection of equipment. The trainers are extremely professional and know exactly what is required to cater to your fitness goals

Glen Vandervelde

1721022901

I have been training at Enterprise as an online client with Jaka for 12 weeks now. After an initial consult I have been able to confidently train by myself, supported with weekly video calls and a monthly in person session. What I have gained so far is invaluable and I highly recommend anyone who is looking for not only results but long term knowledge to improve their health fitness and lifestyle. I highly recommend Enterprise Fitness and Jaka!

1720775498

I recently completed 12 weeks with Tom. His patience and extensive knowledge were complemented by expert interpersonal skills throughout. Subsequently, I had a great training period with great results. Very happy I made the investment and I highly recommend Tom. Thank you.

1720674151

I love training at Enterprise! I found them a couple of months ago and was expertly paired with Tyrone as my PT. He is by far one of the best trainers I have ever worked with. Incredibly knowledgeable and endlessly supportive. The whole crew are amazing and very easy to talk to and their new location in Abbotsford is beautiful. It really is a pleasure to get to go in and work out

Christopher George

1720149035

Absolutely the BEST you will experience!Tyrone is a LegendI went from “normal body” to winning first place 7 times in my very first bodybuilding competition, I don’t go anywhere else coz you’ll just end up here anyway!

1720052962

6 weeks ago I had no motivation and lived in a general mental malaise. Based on the 5/5 rating for Enterprise, I thought they’d be worth giving a go. Turns out the rating is well earned!I got paired up with Hugh, and he’s helped me turn my life around. He provided me a detailed nutrition and training program, and has supported me through the last 6 weeks. I am now down from 90kgs to 83.5kgs. I feel lighter, I feel stronger, I feel more focused. My general mental health has drastically improved.Sometimes you can turn things around yourself, and sometimes you can’t. I’m incredibly grateful to Hugh for his training sessions and level of knowledge that’s helped me start the change, and also the ongoing support to help me to maintain a better level of wellness in my lifestyle.

1719777745

Makes such a difference training under a personal trainer like Jason! My technique and efficiency in my training and diet improved so much thanks to him. The gym space and one-on-one training style is ideal for this looking to see results physically and mentally.

1719739144

Coming to enterprise is an important decision for anyone who is truly focused on elevating their life training goals.I’ve training for many years and knew I needed expert guidance to structure my training to next level which Tyrone has nailed for me so I can achieve my personal goals.The program structure has enabled me to focus on my consistency and gain weekly results. Tyrone’s candour and coaching style is great and leaves nothing to chance to ensure success.I know I made the right decision to come to Enterprise, I have found the coaching approach a standout, the formula is a success story, the team are amazing and super friendly.

Matthew Giuffrida

1719562459

Enterprise is a fantastic facility with awesome trainers. My trainer, Jaka, is extremely thorough and diligent with all areas of training, nutrition and lifestyle. He has taught me how to train hard with high intensity which has really helped my fitness. Would definitely recommend!

Isabella Borroni

1718490910

It is difficult to put into words what Enterprise offers, but in short it is a place where any body, no matter where you come from and what your goals are, can come and work on themselves by learning from the absolute best in the field. There never feels like an endpoint, as what Enterprise does is cultivate a way of life in its clients giving them the tools to mould their identity into whatever version they desire. The focus and attention they give to each individual is unique in the industry. It is this culture of detail, care, and overall striving towards excellence that I think makes it no mystery why Enterprise is the pinnacle of personal training in Melbourne. It is an absolute privilege to train here and I cannot wait to see where my incredible coach Jaka will help me get to!

1718353091

The knowledge I’ve gained under Coach Jaka’s guidance is invaluable. They didn’t just tell me what to do they explained the why behind it. I now have better insight into how my body works and how to fuel it properly.

1718242613

I have been training at Enterprise Fitness for 2 months now with Lewis and Hugh, and I couldn't be happier with my experience and results. The sessions are always well-organised and educational, with both trainers showing a deep knowledge of the science behind fitness. They track everything in great detail and have helped me with both nutrition and a holistic approach to health.Thanks to their guidance and motivation, I have seen great results in just a short amount of time - losing weight and gaining muscle. Lewis and Hugh are not only great trainers but also really good guys who push you to be your best self.I highly recommend Enterprise Fitness to anyone looking to improve their fitness and overall health. Thank you Lewis and Hugh!

1717304167

Enterprise Fitness and Jason have made a huge difference in my quality of life. I have seen dramatic improvements in my strength and mobility. I love rocking up to my sessions knowing that Jason has planed it all out and that I only need to focus on my technique. Jason’s sense of humour and his banter make training fun but it is his knowledge and ability to mix up the routines that has kept me going back week in week out for the past 12mths.

Stephanie Charles

1716764870

I can’t recommend Matt Crooks at Enterprise Fitness highly enough. I had never had a personal trainer before and had never lifted weights. Matt helped me set a clear long term goal and then he helped break it up into smaller medium term goals which we are progressively ticking off which is very motivating and rewarding. Not only do I work a lot harder in the gym with him there to push me but I am also learning how to lift safety and with the right technique. Not only is he an expert at what he does but he is also great fun. Best health decision I have ever made 🙏

1714971658

The high quality work and effort all the trainers put in is just next level, nobody can match it. They have honestly transformed me inside and out I never thought I’ll achieve such a perfect body and build so much confidence but at the same time learn so much about yourself. There standards and methods they put in place can’t be compared because they are built to make your experience more personal to suit you to achieve your end goals plus more!! No words can explain how well there all trained and provide such a high quality experience!!!

1713768893

I have been training with Matt Crooks for the past 13 weeks and it has been such a great experience. From the very first intro meeting I felt so welcomed and at ease. Matt pulled together detailed fitness and nutritional plans and has given me the knowledge and confidence to hit the gym independently, which was always a hurdle for me! Matt has worked through health obstacles and provided me a strong base to keep training and working on - something no other PT has managed to achieve. Great atmosphere and a wealth of knowledge - couldn’t recommend enough!

1713574646

I started training with Enterprise fitness and Shane in October 2023 and they have been welcoming and supportive since the moment I started. Shane and the team are focused on getting to know you and your goals and working with you to achieve them.Since I have been working with Enterprise fitness I have seen a huge shift and change in my mindset and physic for the first time in my gym journey.Highly recommend anyone to jump in and join the Enterprise Fitness team.

Martin Richardson

1713505436

Enterprise Fitness doesn't 'do' personal training, they deliver personal results via expert coaching. And if you haven't experienced the difference, you will get it once you train with Enterprise for a few weeks! I went in with short term and long term results and I hit my short term goals exactly as planned out by my senior coach Jaka. I am now well on my way to being the heathiest and fittest I've been and the knowledge and enjoyment I get out of training is something that I've never experienced with any other trainer (and there's been a lot over the past 20 years!).

1712886723

Highly recommended, Coach Jason helped me reach my goal quicker than I imagined. Great program and follow up throughout. Program was very adaptable to personal circumstances with great results. Very responsive with enquiries.

1712655660

Joining Enterprise Fitness has been an absolute game-changer for me. With the guidance and expertise of trainers like Hugh, Harry and Ari, I have achieved my weight loss goals and gained invaluable knowledge about proper nutrition and fitness techniques. Thank you