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Why Influencers Are Ruining Your Workout

In the vast and visually alluring world of fitness influencers, we are bombarded with images of the ‘perfect’ lat pulldown angle and the ‘optimal’ cardio routine. These influencers seem authoritative and revolutionary, but do their recommendations truly matter? Let’s delve into the phenomenon of “audience capture” and explore how fitness influencers may be prioritizing fame over authenticity, potentially harming your workout experience.

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Unmasking “Audience Capture”:

The rise of social media has given fitness influencers a massive platform to showcase their expertise and build a devoted following. However, this newfound fame can come at a cost – “audience capture.” As influencers gain more followers, they face increasing pressure to cater to their audience’s demands, even if it means altering the quality and authenticity of their content.

Authenticity vs. Validation:

At the heart of the matter lies a critical question: are fitness influencers truly here to help their audience or simply seeking more fame and recognition? Many influencers seem to prioritize validation and fame over genuine knowledge, resorting to extreme measures and near-naked poses just to keep their followers’ eyes glued to them. In this pursuit, their once-helpful mantra of “Let me help you” transforms into a desperate plea, “Please, don’t take your eyes off me.”

The Consequences:

Unfortunately, the consequences of audience capture and prioritizing fame over authenticity can be detrimental to the audience’s fitness journey. When influencers are more concerned about their follower count and beating the algorithm, the quality of their fitness advice often takes a backseat. This shift from substance to sensationalism may lead to misleading information, potentially causing harm or hindrance to your workout progress.

The Call for Accountability:

As consumers of fitness content, it is crucial to hold influencers accountable for the information they provide. Rather than blindly following their advice, we must question their intentions and expertise. Genuine fitness coaches, like Master Coach Jaka, Al, and myself, believe in delivering the unvarnished truth, even if it means a low agreeableness score on a personality test. Our focus remains on helping you achieve real results, not just seeking validation or fame.

Moving Towards Authenticity:

To ensure that your fitness journey remains on the right track, it’s essential to seek out reliable sources of information. Look for influencers who prioritize knowledge, experience, and long-term success over superficial fame. Seek out Master Coach Jaka, Al, and myself for honest and no-holds-barred conversations about fitness and well-being. Together, we aim to cut through the noise of “audience capture” and bring you authentic guidance for a meaningful workout experience.


Fitness influencers play a significant role in shaping the fitness world’s narrative, but their focus on fame and validation can be detrimental to your workout journey. The phenomenon of “audience capture” has shifted their priorities from genuine knowledge to sensationalism. It’s time we call out this trend and demand authenticity from our fitness influencers. Seek out reliable sources of information, like Master Coach Jaka, Al, and myself, who are committed to delivering the unvarnished truth. Let’s prioritize our well-being over fleeting fame and work together to make our fitness journeys more meaningful and effective.

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ABout the author

My name is Mark Ottobre and I’ve been a personal trainer for almost 20 years.

Over that time, I’ve built my own PT studio, Enterprise Fitness using my in-the-trenches knowledge and experience. I’ve authored a book on training and nutrition. I’ve competed in Strongman and bodybuilding and helped 10,000 clients transform their bodies. When I’m not congratulating my team on transforming another client’s life, I’m teaching our methods to trainers and clients alike on my YouTube channel and podcast.

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Privacy Policy

Enterprise Fitness – Data collection and privacy policy
Thank you for visiting Enterprise Fitness, located in Richmond, Victoria.
We respect and protect the privacy of our website users and clients.
We act in accordance the Privacy Act 1988 (Cth).
This policy tells you how we collect and use information.

Data Collection

We only collect the Personal Information or additional information necessary to provide the service or goods you require. “Personal Information” means any information from which your identity is known or can be reasonably ascertained.


We do not collect Personal Information about you when you visit our website.
You can use the website without telling us who you are or revealing other Personal Information.

If you send us a contact or feedback form we will collect Personal Information. If you contact us we will collect the email address you nominate and any other identifying information you provide, such as a name or phone number. You consent to us contacting you by providing that Personal Information.


We also collect Personal Information about you when you commence training with us as a client or when you make a purchase through our website. This may include additional information about you, such as your training history, health etc.

When we collect Personal Information or additional information we will treat it in accordance with our privacy policy.

Privacy policy

Access to your Personal Information or additional information is restricted to staff who need it to provide benefits or services to you.

We train our staff about the importance of confidentiality and maintaining the privacy and security of your information.

We do not share Personal Information with other entities unless you request us to, we ask you first or required by law to share.

We may share anonymised data, such as your server location, with other entities.

We collect this data by using Cookies (which are small files that are stored on your computer or mobile device). We use Cookies to record how many times you have visited our website and which parts of our website you have visited. Cookies can be used to provide you with information that you are interested in. By using our website, you consent to the processing of data about you by Google in the the way described in Google’s Privacy Policy.

If you ask us about an issue that needs to be dealt with by another entity, we will treat your Personal Information confidentially and request any other entity to do the same. We are not responsible for what other entities do however.

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You may request access to Personal Information about you that we hold. You may ask us to correct your Personal Information if it is not accurate, up-to-date or incomplete.

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To protect your privacy, we will require evidence of your identity before we can give you access to information about you or change it.

You can contact us by email, or send your request or complaint to the postal address below. We undertake to respond within 30 days.

If the request or complaint will take longer to resolve, we will provide you with a date by which we expect to respond.

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Privacy Manager
Enterprise Fitness
381 Swan Street
Richmond Victoria 3121

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