Melbourne's Leading & Most In-Demand Personal Training Studio

Behind the Scenes at Enterprise Fitness

On any given day, the atmosphere at Enterprise Fitness is so thick you could cut it with a knife. Our dumbbells are shiny, our team is smiling, and our clients are happy. And it’s not by accident. If you want to offer a premium service and get results where most fail, you have to pay attention to the details.

Life has no shortage of challenges, especially if you commit to excellence. Whether you’re running a business, pursuing a career, nurturing relationships, or focusing on your health, the path to success is riddled with highs and lows. In this week’s episode of the Enterprise Fitness Podcast, Heming and Cristiano put me on the hot seat, getting up close and personal as they delve into the intricate journey of starting and running Enterprise Fitness.

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Episode Highlights

  1. From the Fat Kid to Personal Trainer

    The journey from being the fat kid at school to becoming a personal trainer is a narrative of transformation. In this episode, we explore the personal struggles, the pivotal moments, and the dedication that propelled this evolution.

  2. Forced Start in Business

    Every entrepreneur has a unique origin story. We dissect the circumstances that led to the ‘forced’ start in the world of business, unraveling the challenges and triumphs that paved the way for Enterprise Fitness.

  3. Personal Philosophies

    Running a successful enterprise often stems from a set of core beliefs. We delve into the personal philosophies that have been the guiding light for Enterprise Fitness, shaping its identity and approach.

  4. Business Challenges

    No business journey is without its hurdles. We explore the challenges faced by Enterprise Fitness, from the early days to the present. From financial struggles to market competition, we uncover the strategies employed to overcome adversity.

  5. Mistakes and Lessons Learned

    Mistakes are inevitable, but the ability to learn from them is what sets successful ventures apart. We discuss the mistakes made along the way and the valuable lessons they brought, contributing to the continuous refinement of Enterprise Fitness.

  6. Reflections on the Journey

    Reflecting on the entrepreneurial journey is essential for growth. We take a deep dive into the moments of reflection that have shaped Enterprise Fitness, fostering a culture of continuous improvement.


In this candid and revealing episode, the Enterprise Fitness Podcast offers listeners a behind-the-scenes look at the intricate tapestry of building and sustaining a successful enterprise. From personal transformations to business challenges, from mistakes to reflections, this episode is a treasure trove of insights for anyone seeking inspiration in their entrepreneurial or personal journey.

If you’ve ever wondered about the backstory of Enterprise Fitness or are a fellow business owner navigating the complexities of entrepreneurship, this podcast is a must-listen. Join us as we explore the triumphs, tribulations, and the unwavering commitment to excellence that defines the spirit of Enterprise Fitness.

Want more of our philosophies and systems? Grab a copy of our book, The Enterprise Diet:

Visit our personal training studio on the web: 

Check out our courses and education programs:

ABout the author

My name is Mark Ottobre and I’ve been a personal trainer for almost 20 years.

Over that time, I’ve built my own PT studio, Enterprise Fitness using my in-the-trenches knowledge and experience. I’ve authored a book on training and nutrition. I’ve competed in Strongman and bodybuilding and helped 10,000 clients transform their bodies. When I’m not congratulating my team on transforming another client’s life, I’m teaching our methods to trainers and clients alike on my YouTube channel and podcast.

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The Enterprise Fitness User Manual

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Privacy Policy

Enterprise Fitness – Data collection and privacy policy
Thank you for visiting Enterprise Fitness, located in Richmond, Victoria.
We respect and protect the privacy of our website users and clients.
We act in accordance the Privacy Act 1988 (Cth).
This policy tells you how we collect and use information.

Data Collection

We only collect the Personal Information or additional information necessary to provide the service or goods you require. “Personal Information” means any information from which your identity is known or can be reasonably ascertained.


We do not collect Personal Information about you when you visit our website.
You can use the website without telling us who you are or revealing other Personal Information.

If you send us a contact or feedback form we will collect Personal Information. If you contact us we will collect the email address you nominate and any other identifying information you provide, such as a name or phone number. You consent to us contacting you by providing that Personal Information.


We also collect Personal Information about you when you commence training with us as a client or when you make a purchase through our website. This may include additional information about you, such as your training history, health etc.

When we collect Personal Information or additional information we will treat it in accordance with our privacy policy.

Privacy policy

Access to your Personal Information or additional information is restricted to staff who need it to provide benefits or services to you.

We train our staff about the importance of confidentiality and maintaining the privacy and security of your information.

We do not share Personal Information with other entities unless you request us to, we ask you first or required by law to share.

We may share anonymised data, such as your server location, with other entities.

We collect this data by using Cookies (which are small files that are stored on your computer or mobile device). We use Cookies to record how many times you have visited our website and which parts of our website you have visited. Cookies can be used to provide you with information that you are interested in. By using our website, you consent to the processing of data about you by Google in the the way described in Google’s Privacy Policy.

If you ask us about an issue that needs to be dealt with by another entity, we will treat your Personal Information confidentially and request any other entity to do the same. We are not responsible for what other entities do however.

How we deal with complaints and requests

You may request access to Personal Information about you that we hold. You may ask us to correct your Personal Information if it is not accurate, up-to-date or incomplete.

You may make a complaint about our handling of your Personal Information.

To protect your privacy, we will require evidence of your identity before we can give you access to information about you or change it.

You can contact us by email, or send your request or complaint to the postal address below. We undertake to respond within 30 days.

If the request or complaint will take longer to resolve, we will provide you with a date by which we expect to respond.

Contact us
Privacy Manager
Enterprise Fitness
381 Swan Street
Richmond Victoria 3121

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