Melbourne's Leading & Most In-Demand Personal Training Studio

The Untold Secrets of Enterprise

In the ever-evolving landscape of entrepreneurship, the journey to success is often marked by a series of triumphs and trials. Jason, the visionary behind Enterprise Fitness, knows this better than anyone. When asked about the biggest business
mistake he’s made while building and growing Enterprise Fitness, Jason’s response is as candid as it is insightful. He reflects that it always seems like the current challenge he faces is the biggest mistake, yet the problems continue to grow more complex with each passing year.

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The Roller Coaster of Enterprise Fitness’ Forever Home

A significant chapter in Enterprise Fitness’ story unfolded in December 2020 when Jason acquired a property to serve as the enterprise’s permanent residence. However, what was intended to be a milestone soon became a lesson in overcoming adversity. Jason lightheartedly shares that nearly everything that could go wrong with the property seemed to materialize.

From unexpected renovation delays to logistical nightmares, the challenges piled up, putting Jason’s problem-solving skills to the test. But, as he notes, these challenges provided invaluable opportunities for growth, both personally and professionally. They reinforced the truth that innovation often emerges from navigating through obstacles.

Insights from The Enterprise Fitness Podcast

Jason, along with Shane and a host of other remarkable guests, delves into these and other fascinating topics in a recent episode of The Enterprise Fitness Podcast. In this episode, listeners are offered a unique glimpse into Jason’s mindset, his visions for Enterprise Fitness, and the evolutionary journey the company has undertaken over the years.

Here are some key takeaways from the episode:

1. The Win or Learn Philosophy

Central to Jason’s approach to business is the win-or-learn philosophy. Rather than fearing failure, he embraces it as a stepping stone to growth. He discusses how this mindset shift has not only reshaped his business decisions but has also transformed the way he approaches personal development.

2. The Evolution of a Coach’s Mindset

As a coach, Jason’s mindset has undergone a significant transformation. He shares how his early focus on the external transformation of clients gave way to a deeper understanding of the psychological and emotional aspects of coaching. This shift enabled him to provide a more holistic and impactful coaching experience for his clients.

3. The Mirror Philosophy of Great Coaching

Jason elaborates on the mirror philosophy of great coaching, emphasizing the importance of setting an example as a coach. By embodying the principles and values he imparts to clients, he creates a powerful synergy that fosters trust and inspires lasting change.

4. The Warrior Versus the Gardener

The roles within Enterprise Fitness have evolved over the years. Jason discusses how his initial role as a “warrior,” focused on tackling challenges head-on, gradually transformed into that of a “gardener,” nurturing the growth and potential of his team. This evolution mirrors the development of Enterprise Fitness as a whole.

5. Insights for Aspiring Entrepreneurs

For those aspiring to open their own fitness studio or business, Jason offers valuable advice drawn from his own experiences. He emphasizes the significance of building a strong team, cultivating a resilient mindset, and embracing the ever-changing nature of the industry.

6. The BBQ Test for Hiring

An intriguing concept Jason introduces is the “BBQ Test” for hiring. This simple yet effective test revolves around assessing whether a potential team member is someone he’d enjoy spending time with at a casual barbecue. This criterion goes beyond skills and qualifications, focusing on cultural fit and personal connection.

7. The Changing Landscape of Social Media

Reflecting on the “yuk” nature of “Audience Capture” in social media, Jason explores his insights on the industry’s direction. He discusses the importance of authenticity in a world dominated by curated content and provides a glimpse into his predictions for the future of social media’s role in business.

8. The Most Rewarding Moments

Among the most rewarding aspects of Jason’s journey are the profound transformations he’s witnessed in his clients. The episode sheds light on these transformative moments that remind him of the impact Enterprise Fitness has on people’s lives.


In this illuminating episode of The Enterprise Fitness Podcast, Jason offers listeners a candid and introspective look into the challenges, victories, and pivotal lessons he’s encountered throughout his entrepreneurial journey. As the founder of Enterprise Fitness, he embodies the spirit of growth through adversity, proving that even the most significant business mistakes can serve as catalysts for innovation and success. Whether you’re a seasoned entrepreneur, an aspiring business owner, or simply curious about the human side of enterprise, this episode is a treasure trove of insights that will inspire and motivate you to embrace the ever-evolving landscape of business with resilience and enthusiasm.

Want more of our philosophies and systems? Grab a copy of our book, The Enterprise Diet:

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ABout the author

My name is Mark Ottobre and I’ve been a personal trainer for almost 20 years.

Over that time, I’ve built my own PT studio, Enterprise Fitness using my in-the-trenches knowledge and experience. I’ve authored a book on training and nutrition. I’ve competed in Strongman and bodybuilding and helped 10,000 clients transform their bodies. When I’m not congratulating my team on transforming another client’s life, I’m teaching our methods to trainers and clients alike on my YouTube channel and podcast.

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Privacy Policy

Enterprise Fitness – Data collection and privacy policy
Thank you for visiting Enterprise Fitness, located in Richmond, Victoria.
We respect and protect the privacy of our website users and clients.
We act in accordance the Privacy Act 1988 (Cth).
This policy tells you how we collect and use information.

Data Collection

We only collect the Personal Information or additional information necessary to provide the service or goods you require. “Personal Information” means any information from which your identity is known or can be reasonably ascertained.


We do not collect Personal Information about you when you visit our website.
You can use the website without telling us who you are or revealing other Personal Information.

If you send us a contact or feedback form we will collect Personal Information. If you contact us we will collect the email address you nominate and any other identifying information you provide, such as a name or phone number. You consent to us contacting you by providing that Personal Information.


We also collect Personal Information about you when you commence training with us as a client or when you make a purchase through our website. This may include additional information about you, such as your training history, health etc.

When we collect Personal Information or additional information we will treat it in accordance with our privacy policy.

Privacy policy

Access to your Personal Information or additional information is restricted to staff who need it to provide benefits or services to you.

We train our staff about the importance of confidentiality and maintaining the privacy and security of your information.

We do not share Personal Information with other entities unless you request us to, we ask you first or required by law to share.

We may share anonymised data, such as your server location, with other entities.

We collect this data by using Cookies (which are small files that are stored on your computer or mobile device). We use Cookies to record how many times you have visited our website and which parts of our website you have visited. Cookies can be used to provide you with information that you are interested in. By using our website, you consent to the processing of data about you by Google in the the way described in Google’s Privacy Policy.

If you ask us about an issue that needs to be dealt with by another entity, we will treat your Personal Information confidentially and request any other entity to do the same. We are not responsible for what other entities do however.

How we deal with complaints and requests

You may request access to Personal Information about you that we hold. You may ask us to correct your Personal Information if it is not accurate, up-to-date or incomplete.

You may make a complaint about our handling of your Personal Information.

To protect your privacy, we will require evidence of your identity before we can give you access to information about you or change it.

You can contact us by email, or send your request or complaint to the postal address below. We undertake to respond within 30 days.

If the request or complaint will take longer to resolve, we will provide you with a date by which we expect to respond.

Contact us
Privacy Manager
Enterprise Fitness
381 Swan Street
Richmond Victoria 3121

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